What is Profit First?
Profit First is a straightforward yet revolutionary cash management system that flips the traditional approach to business finances on its head. It’s designed to help businesses of all shapes and sizes - even businesses in debt - put profit at the forefront.
Originally created by Mike Michalowicz, Profit First has been successfully adopted by over 600,000 businesses worldwide. The system forces profitability by ensuring you allocate a set percentage of revenue into a profit account before anything else - before paying yourself, taxes, and, most critically, operating expenses.
Meet Your Profit First Team
Finance & Process
GARETH EVANS
Gareth Evans is the founder of Evans & Co Hospitality Accounting, employing a team of 9 financial experts who support over 100 hospitality businesses across the UK. Prior to training as an accountant, Gareth spent over a decade working as a Head Chef and has a wealth of experience in the industry.
Marketing & Product
LOUISE KISSACK
Louise Kissack is the founder of Spaghetti Group and specialises in strategic planning and brand expansion within the hospitality sector. Louise spent almost two decades working as part of the international teams for McDonald’s and Costa Coffee, and has consulted for brands including Popeyes and Krispy Kreme.
Operations & People
KIERON BAILEY
Kieron Bailey is the founder of People on Purpose, and has a wealth of expertise in business coaching and brand culture development. A self-confessed "Hospo Nerd", Kieron has previously worked for brands including Hard Rock Café and Wagamama, and has consulted for Marugame Udon.
Why Profit First?
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GUARANTEED PROFIT
Ensure your business remains financially healthy by knowing exactly how much money you have, every time you log in to your account.
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REDUCED STRESS
No more cash flow chaos - your VAT, tax, and expenses are covered, so you can manage your finances without the guesswork.
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SCALABLE GROWTH
Build a sustainable, profitable business that rewards you & your team, and grow with confidence knowing exactly what you can afford.
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GUARANTEED PROFIT
The Profit First System can be implemented into your business within 5 days, making you profitable in under a week - even if you have debt!
Is Profit First Right for Me?
As business owners, we often rely on our bank balances to make quick decisions. We look at what’s there, estimate whether we can cover upcoming expenses, and hope there’s enough left for that next big investment or purchase.
Profit First removes the guesswork. It aligns your financial structure with natural human behaviours, something traditional accounting just doesn’t account for. By restructuring your finances, you’ll always know exactly how much profit you’ve set aside - daily, not annually.
This isn’t about replacing your Year-End accounts; those are still a legal requirement. But with Profit First, you’ll no longer need to wait until year-end to see if your business is profitable.
With Profit First, you’ll have real, useable profit in your bank, not just accounting profit on paper.